VALUAT ION
SECOND
QUARTER
2010
UNDER
PRESSURE
HVCC restric-
tions have
changed the
industry. But
what does that
mean for your
appraisal
business?
Feeling Squeezy?
19 It’s been a year since the Home Valuation Code of Conduct went into effect, but many industry professionals still don’t
understand its implications. Learn what’s true, what’s not and, most
important, how you can survive and thrive in the post-HVCC era.
By Robin L. Phillips
Suspicious Ingredients
24 The appraisal business is an alphabet soup of terms — there’s USPAP, HVCC, BPOs, AMCs, AVMs, CVRs. But
how will the addition of APOs alter the flavor of the profession?
By Aaron Hultgren, Appraisal Institute communications specialist
Upon Further Review
28 Once used solely for niche projects, appraisal review has become a standard quality-control measure. Here, a panel
of experts weighs in on the evolution of this industry practice.
By James Sobiesczyk, Appraisal Institute communications specialist
PUBLISHED BY THE APPRAISAL INSTI TU TE ❚ VOLUME 15, NUMBER T WO
05 BEHINd THE ScENES
By Adam Webster, executive editor
Use the AI’s communications tools (including this magazine) to stay
connected and informed.
06 ON POINT
By Leslie P. Sellers, MAI, SRA, president
Eight simple reasons we’re still the industry gold standard.
38 APPRAISAL REPORT
More continuing education options for AI members, free ExactBid
listing for designated members, social media updates and AI’s
record-breaking media penetration in first quarter 2010.
10 MARKET PLAcE By Rob Engelman Going beyond sales tricks and contact lists to build relationships and grow your business. 12 REST INSUREd By Michael c. Roy, MAI, SRA, chair, REAGI T Board of Directors When, why and how to evaluate your life insurance coverage. 14 FRONT LINES By charlie Flagg, SRA transferee-centered approach to relocation appraising. 16 FAcE VALUE By Heather Norgaard, Appraisal Institute marketing specialist An appraiser who has made a career out of defying others’
expectations.
08 UP FRONT
Proposed legislation for mandatory credentials, AI praise for the
Green MLS Tool Kit, Sen. Lugar’s energy efficiency proposal, revised
FHA Q&As and more.
34 TEcH BYTES
An iPad challenger, a digital-storage service, an energy-efficient
charger, a pico projector and a must-read industry e-newsletter.
35 maps & comps
By John cirincione, SRA and Mark Linné, MAI, SRA
Using GIS to assist decision-making.
36 cool tools
By R. Wayne Pugh, MAI
Our resident tech guru shows you how to scan important
documents on the go with DocuPen 800 Series scanners.
40 THE NEWS IN NUMBERS
Fraud study findings, Korpacz National Market Indicators
for first quarter 2010, market rates and bond yields, and
conventional home mortgage rates by metropolitan area.
44 AdVERTISERS’ ANNEx & Ad dIREc TORY
