BEHINd the scenes
The value inside Valuation
By Adam
Webster,
executive
editor ADDED VALUE ntering the tens dressed to the nines
TO KICK OFF THE NEW DECADE (did anyone
ever settle on an official name for the old one?),
the Appraisal Institute has decided to overhaul
Valuation magazine to give its readership more of
what they have come to expect: insight on market
trends, pertinent industry and member news, and
in-depth articles on a variety of business topics
that will increase readers’ bottom lines.
And while we were tinkering with the contents, we
thought we might as well make it look snazzy, too.
What you hold in your hands is the result of
those lofty goals.
At the beginning of the magazine, as in the past,
both the executive editor’s and president’s columns
appear, with an overview of the magazine and an
exploration of a recent hot topic, respectively. Turn
the page for the year’s first president’s message
from Leslie P. Sellers, MAI, SRA. In it, he urges
each of you to capitalize on these turbulent times
by volunteering your talents.
The two news sections also remain where they
have in the past, with industry news (page 8)
following the president’s message and Appraisal
Institute news (page 38) coming right before our
expanded economic indicators section (more on
that in a moment).
We have moved the “business tools” sections
further up in the magazine, to follow these two
introductory pieces. There you will find columns
on topics such as marketing, insurance and business trends. In this issue, we feature articles on
free Web-based marketing opportunities (page
10), how to minimize third-party insurance claims
(page 12), and some leading misperceptions of
the Uniform Standards of Professional Appraisal
Practice (page 15).
And then we get into the
feature articles. In keeping with
kicking off a new decade — and
understanding how the last one
ended — we wanted to explore what is in store
for appraisers in 2010. From commercial (hotels,
medical, office, industrial and more) to residen-
tial (single-family, multifamily and the impact of
foreclosures and defaults), feature writer Karen
Schwartz relays the state of the markets at the
end of a turbulent 2009, and what appraisers and
other industry experts think it means for the
coming year or two (page 18).
President
Leslie P. Sellers, MAI, SRA
President-Elect
Joseph c. Magdziarz, MAI, SRA
Vice President
Sara W. Stephens, MAI
Immediate Past President
Jim Amorin, MAI, SRA
Chief Executive Officer
Frederick H. Grubbe
Director of Communications
Ken chitester
kchitester@appraisalinstitute.org
Executive Editor
Adam Webster
awebster@appraisalinstitute.org
Advertising Sales Manager
Lisa Grams
312-335-4491
lgrams@appraisalinstitute.org
VALUATION
Got feedback? You can
reach me at awebster@
appraisalinstitute.org.
888-756-4624; www.appraisalinstitute.org
Publication Management
GLc
900 Skokie Blvd., Suite 200
Northbrook, IL 60062
847-205-3000; www.glcomm.com
Project Manager
Evan Noetzel
Art Director
Scott Oldham
Valuation (ISSN 1087-0148) is published quarterly by the
Appraisal Institute. Bulk rate postage paid at Chicago, IL
and additional mailing offices. Send address changes to:
Valuation, 550 W. Van Buren St., Suite 1000, Chicago, IL
60607; 888-756-4624; 312-335-4400 (fax).
Subscriptions: Nonmember subscription rates for
Valuation are $25 (one year), $50 (two years) and $75
(three years). Foreign rates: add $15 per year. ($10 allocated from dues for Appraisal Institute members.) Make
checks payable to Appraisal Institute. Single copies and
back issues, if available, are $10.
Reprint policy: Copyright law prohibits any manner of
reproduction of any portion of Valuation, except with the
written permission of the Appraisal Institute. To obtain
reprint permission, please submit a detailed written
request to Adam Webster, executive editor, awebster@
appraisalinstitute.org.
Copyright © 2010 Appraisal Institute. All rights reserved.
www.appraisalinstitute.org
Mission Statement: Valuation is published to provide
timely, practical information and ideas to assist real
estate appraisers in conducting their business effectively. disclaimers: The views expressed in Valuation
are those of the authors and may not reflect the official
policy of the Appraisal Institute, its officers or staff.
The Appraisal Institute does not necessarily endorse
or warrant the products and/or services advertised in
Valuation. The Appraisal Institute advocates equal opportunity and nondiscrimination in the appraisal profession
and conducts its activities in accordance with applicable
federal, state and local laws.
